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How Smart Leaders Motivate Employees

It’s the first week of the new year and many managers are re-evaluating and updating the job accountabilities of their direct reports. The Metiss Group recently wrote a good article on the importance of reviewing job activities, priorities and success factors.  Hopefully while you’re setting all these expectations you’re also putting some thought into how…

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What Message is your Employer Brand Sending?

Employer branding helps organizations uncover, articulate, and define their image, culture, differentiators, and reputation for the purposes of attracting quality talent. So consider building your employer brand into your on-boarding program. The on-boarding process is linked to and in some ways starts with the “employer brand” that you create to attract, engage, and retain the…

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Crain’s Detroit Names Brightwing “Coolest Place to Work”

Recruiting and Learning Company Highlighted for Strong Corporate Culture and Employee Satisfaction Troy, Mich. – based Brightwing, the recruitment, staffing and learning company that elevates human performance in the workpace, has been recognized as one of Michigan’s “Coolest Places Work”  by Crain’s Detroit Business magazine.  The “Cool Places” distinction is awarded to organizations with a…

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3 Ways Employment Branding Beats out Job Postings

You can think of your Employment Brand as your organization’s reputation as an employer. And the stronger your Employment Brand, the more, and higher quality, candidates you will attract. In order to market your employment brand, you have to discover what makes your company unique (or your Employee Value Proposition). Then you have to communicate…

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Michigan Business and Professional Association Grants Brightwing Recognition as One of the “101 Best and Brightest Places to Work”

Honor Comes on the Heels of Crain’s Detroit Business “Cool Places to Work” Award, Inc. Magazine “Top Small Company Workplace” Award and Dallas Business Journal “Best Place to Work” Award TROY, Mich. – August 18, 2011 – Troy, Mich.-based Brightwing, the staffing and training company that elevates human performance, has been recognized as one of…

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