One of our core values is “Persistent – Possessing the inner drive to position oneself to overachieve daily.” When I think of this core value, I think of that person who, in spite of whatever deterrence he or she encounters, keeps pulling – pushing – fighting – to get the job done. That person starts with an objective and plows through until their goal is met.
A different perspective was given to me when I looked at a website by Derek Sivers. Derek is a former clown, musician, philanthropist and author of “Anything You Want”. His website contains some animated excerpts from his book and the one entitled “If it’s not a hit, switch” pertains to persistence.
He points out that it is not enough to continue to plug away at the thing that is not moving forward. You have to evaluate the reason why what you are doing is met with resistance. Is there a flaw in the plan? Is your presentation wrong? Are you meeting with the right people? Is your timing right?
By constantly reviewing, evaluating, and improving your work, you can overcome objections, come up with better solutions.…and really make that persistence pay off!