Leadership in the digital world - Brightwing

Leadership in the digital world


listening comicMy mother always told me, “Once it’s out there you can’t take it back.”  This saying rings even more true when you put it in context of the internet. Everything you do, write, say or post can and most likely will end up online FOREVER. Assume your mistakes will go public, admit you were wrong, change strategies and move on. At the end of the day people appreciate a leader who can check her ego at the door.

What do you think makes a good leader? And how has social media changed the face of leadership?

I believe that in today’s fast paced, digital world all great leaders must excel at the following:

Great Leaders Know How to Listen
In his article, Why Most Leaders Need to Shut-up & Listen, Forbes Contributor Mike Myatt, argues that great leaders are great listeners.  “The best leaders are proactive, strategic, and intuitive listeners. They recognize knowledge and wisdom are not gained by talking, but by listening…Think about it – when was the last time you viewed a negative soundbite of a CEO who was engaged in active listening?”

How does this affect leadership in the digital age? Executives, as well as industry leading organizations are using social media to engage their audience. They are posing questions and initiating dialogue instead of mindlessly posting and pushing out points of view.

Great Leaders Collaborate
Organizations need innovation, flexibility and forward thinking in order to prosper in a hyper-connected and fast-changing world. That calls for inclusive and collaborative leadership. According to the Bureau of Labor Statistics, today’s youngest workers already comprise over a quarter of the US workforce. This younger generation of workers is being drawn to organizations that offer an engaging and stimulating atmosphere. They are looking for leaders that facilitate collaborative, innovative and social working environments. Gartner Research forecasts that by 2014 social networking will replace e-mail as the primary communications hub for 20% of business workers.

Great Leaders are Transformational
Transformational leaders inspire, empower and motivate people to do their best.  According to Psychology Today contributor, Ronald E. Riggio, Ph.D., “transformational leaders focus on followers, motivating them to high levels of performance, and in the process, help followers develop their own leadership potential.”

Transformational leaders recognize that to be a good leader they must invest in the people around them. In todays fast pace digital world the best way to stay ahead of the curve is to invest in your followers as the source and beneficiary of your success.  “Transformational leaders focus on and care about followers and their personal needs and development,” says Riggio.

What do you think makes a great leader today?

Author: April Jennings

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