David Chernow - Brightwing

David Chernow



I’ve grown-up at Brightwing.  My father started the company in 1973 and, so for as long as I can remember, Brightwing’s people have been part of my family.  We moved to Florida with some Brightwing people to start a branch in Ft. Lauderdale and then moved to Dallas, Texas to start one there.   Throughout all of those moves, Brightwing become home for many people.  We spent weekends, holidays, and vacations together.  We were very much a Brightwing family.  Fast forward 40 years and though my father has long since retired, my brother and I have stayed true to the core values and beliefs we grew up with:  family-centricity, relationship building, and helping people make a difference in their personal and business lives.


Today, through the collaborative efforts of Carol, April, Ashley, and Joe our marketing department develops some pretty innovative and creative content.  I say collaborative because we have found that our work product is that much better when we are all part of the creative process.  I call it “Conjoined Intelligence”, which simply means that the intelligence of the group as a whole is greater than any single individual member.   And, so we use the group’s conjoined intelligence for almost all of our projects.  It was the catalyst for our website.  For instance, we felt as a group that story telling with conversational language was more revealing than using corporate speak to describe boring business concepts.  Also, showing who we really are through candid shots of our own people resonated truer than using staged stock photos.  We use marketing to help tell our story with words and pictures, so our viewers can get the “feeling” of what it like to partner with us.


I graduated from Cranbrook, the University of Michigan (BA), and the University of Detroit Mercy School of Law (JD).  I married my soul-mate, Julie, and we have 2 children, Jake and Blair.  Jake plays hockey and baseball and Blair dances.  I coach my son’s sports and am a regular participant in the Daddy/Daughter dance at Studio A.


This quote says it all: “Realize that your physical experience and environment is the materialization of your beliefs. If you find great exuberance, health, effective work, abundance, smiles on the faces of those who you meet, then take it for granted that your beliefs are beneficial. But if you find poor health, a lack of meaningful work, a lack of abundance, a world of sorrow and evil, then assume your beliefs are faulty and begin examining them.” – Seth, The Nature of Personal Reality